"Now you can use this simple but effective formula to turn stagnant sales into
profit powerhouses—without pricey investments or attending expensive seminars!"
From: John "Ritz" Ritskowitz
on Friday, 4:24 PM
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Click "play" above to watch a short video from John
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Dear Fellow Entrepreneur,
If someone put a gun to your head and said you had to sell a bunch of your products—or else! Would you panic? Or would you
grin so hard your cheeks hurt, knowing you could easily do it?
The truth is, such a formula for foolproof success in any marketing campaign has been around for a very long time. But it's often misunderstood,
rarely used correctly, and frankly, not as well known as it should be.
In fact, recently a friend of mine asked me to look at his website’s sales copy. He had been struggling with tweaking and testing,
and his latest salesletter to beat his previous control only ended up bringing in an additional 0.02% response.
With all the marketing he was doing, his site was barely profitable. He even hired a decent copywriter to craft his latest salesletter, the new control.
Well, I took a look at his site, and I gotta say the salesletter didn’t look bad at all to me. Great headline, great lead, decent offer with
plenty of quality bonuses. Pushed the right hot buttons, used takeaway selling, good call to action. Overall a very good sales letter.
I asked him about his target market, and how he was getting them to his site. Uh oh.
It turned out he really wasn’t going after the right market.
Listen, you can hire the best copywriter in the world to write your sales letter, but if your target audience is
chiropractors and you send your promotion to lawyers, it's going to perform poorly, no matter how brilliant the sales copy.
Know this: Your market is THE biggest factor that contributes to the success or failure of your campaign. You've probably heard
"the money is in the list." Well, it's no different here. The list is the market.
Nothing earth-shattering so far, right? Good!
This is simple stuff, but it's amazing to me how often it's overlooked. But there's more...
Let's look at another scenario.
Julie was a client of mine who was selling an info-product to consumers. She had researched her market and found that there was indeed a high
demand for what she was offering.
She approached me to write both an online and offline salesletter, but there was one problem: her offer wasn't all
that it could be. In fact, the perceived value was pretty weak.
I mean after all, that's what your prospects use to judge the value of your offer—their perceived value.
Not only did her offer lack what many marketers like to call the "thud" factor, getting its name from the "thud" sound a fat info-product makes when you drop it on the table.
It also was made up of information her prospects could easily find online for free with very little digging.
Which brings up another point: if you target the right audience and have great sales copy, when your offer is lukewarm, you're not going to do well.
(We worked together to beef up her offer considerably—I'm going to show you some proven ways to do just that)
My point is, after the market, your OFFER is the next important thing that contributes to your success or failure. It's even more important than
your sales copy (Shhh..don't let some copywriters know I told you that!)
In other words, a killer offer with a weak salesletter will outsell a weak offer with a great salesletter.
With me so far? It doesn't get much simpler than this. But to get to the "Holy Grail" of sales, we need to fit these facts together a specific way.
And to do that, there's one more piece of the puzzle we need to add...
This is where a great salesletter can make the difference between a losing campaign and a homerun. But only if you've got your market and offer
locked up tight.
Remember some of those big launches we've seen recently? John Reese's Traffic Secrets 2.0, Frank Kern's Mass Control, Eben Pagan's Altitude.
The list goes on.
If you happened to check their respective blogs just prior to the launch, you would have seen scores of people posting comments about how they
were going to grab their product the minute it went on sale.
Forget about the salesletter. These people were sold before they even SAW the sales page.
In those cases, you had a red hot market. You had a solid offer (Remember that who the offer is from is part of the offer itself, much like the price, terms of payment,
guarantee, etc. It's ALL part of the offer).
So Who Needs The Salesletter, Right?
Well, not so fast. There were a lot of people on the fence that needed further convincing. A top salesletter makes the difference between
selling to just rabid buyers (who have already made up their minds to buy) and selling to everyone else in the market (who haven't
decided yet and need further persuasion).
Look, the bottom line is this: Get your market and offer right, and you truly are only ONE salesletter away from a massive profit windfall!
So to summarize, the three things, in order of importance, that contribute toward sales conversions are:
- Your market
- Your offer
- Your sales copy or salesletter
So if you email your promotion to the wrong list, it doesn’t matter how great your offer or your copy is.
If you email your promo to the right list, but the offer is weak, your copy is only going to go so far.
But if your market and offer are both right, only then should you look to your copy to boost response.
This synergy between the market, offer, and sales copy is where you find what I call the Money Zone.
The "Money Zone" is where your market, offer, and sales copy meets.
Get it right and your sales campaign simply cannot fail!
Now there is one more factor that can undoubtedly affect your sales. And that's the timing of your promotion.
Let's face it, nobody wants to do a product launch right after a national or worldwide tragedy. History is littered with examples,
but we only need to look to the day after 9/11 to confirm this truth.
And there are always people in your market who are in a better position to buy one day versus another. Maybe they just got paid, or
have more disposable income at the moment.
The reason I don't count the timing as a Money Zone factor per se, is because of something called the Moving Parade.
What The Heck Does A Parade Have To Do With Selling?
The Moving parade simply states that there are always a number of people entering your market at any given moment, and there are always people
leaving your market.
You can take it a step further and include those people in your market who are in the position to buy at that moment versus those that
aren't.
There are always business owners, for example, who have great sales one month and mediocre sales the next.
But our marketing campaigns should never be one shot deals. We should never send one promotion, one email, or advertise in an ezine just once and expect
to get all our sales from that one promo. The majority of people don't buy the first time they are alerted to your campaign.
In fact, research shows it takes on average between 7 to 11 impressions to get the maximum sales out of a given market.
So if timing is an issue (and it always is), we simply do additional promotions, while keeping our market-offer-copy model intact.It's that Money Zone model that's going to guarantee our success!
Now here's the thing...
I Guarantee 99.9% of Marketers Are Skimping on at Least One of These Fundamental Building Blocks!
It's not that they're lazy about it (although some are), it's just that they never learned how to make this model work for them. Either
they got an earful of useless theory or just found it too difficult to do.
Maybe you've even struggled to make consistent profits yourself?
I imagine there must have been times in your life, perhaps even now, when you wonder how good your offer really is, whether your niche market
will want to buy your product or service. And if you can sustain or build, let alone multiply, your income.
Especially during this economy, even the best of us have not been above worrying, "What if I plunge into a lengthy slump and my
sales take a nosedive? What will happen to my income?"
Perhaps you're even facing a new niche market right now that is so challenging, you're straining to make a consistent profit.
You wake up each morning with the same marketing problems on your mind from the night before, and you just want to turn over
and go back to sleep.
In this economy,
you've got to hit a Bullseye
more often than not!
You despise the idea of failing, yet you're struggling to find strategies just to keep the bills paid and food on the table, never mind buying
a new fancy car or boat or house! And you're at a loss as to what kind of sales tactics will electrify your prospects and convert them to eager
buyers. Understandably, this makes you anxious.
You especially dread the possibility of seeing methods that have always worked for you start to fail. Or spending a mint only to
find out later your money would have been better spent elsewhere. Will this website ever earn a profit? What about my others?
Why are my sales steadily declining?
You wonder about these things and if the creation of systematic profit-generating websites
could somehow be easier... and your future income a lot more secure.
Well, I'm here to tell you it most definitely can. In fact, I want to show you a FOOLPROOF way to untapped profits.
You see, I once struggled with these same problems, wrestled with the same anxiety. It took many years and a considerable investment
of my time and money to finally figure out what was staring me in the face all along.
(It can be quite disheartening to learn AFTER the fact that this formula has been around for more than a century, but ignored or not learned by
the vast majority of marketers out there!)
I want to spare you that frustration, as well as precious time and money we don't always have in abundance.
After seeing the results to my bottom line, I decided to go out and recruit some of those marketers who do use this model in their businesses
to propel their profits and reap its rewards.
I taught these methods to my coaching group, bringing in additional experts as needed.
And some of those videos, webinars, and audio revealed such powerful and little-known strategies, that I just knew a LOT more marketers
could benefit from them.
Just by putting a mere handful of these techniques into your marketing strategy can easily make a huge difference in your bottom line.
In fact, sometimes just ONE tweak can be responsible for doubling or even tripling your profits!
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"More Than Half A Million Dollars In Sales!"
 "My first IM event
was JV Alert Live in June, 2007 (I was
greener than an unripe tomato at that time).
"One of the people I met was John Ritz... I had an extra
ticket, and he needed one... so we connected and met
up at the event.
"You have to remember that I was GREEN... I was not a
copywriter, and I had NO products of my own.
"John was fairly bigtime... a well-established copywriter
with millions of dollars in sales under his belt.
"Even so... when I sat down to chat with John, he laid a
FORTUNE'S worth of advice on me...
"He gave me one fantastic trick to improve my copywriting,
which I'll share with you here:
"'Find a good looking product on Clickbank with a poorly
written sales letter,' he said. 'Re-write the copy, and send
traffic to it as an affiliate. If it outperforms the original, you
can license it to the product owner... and you make
affiliate commissions while you're testing it out!'
"John's advice helped me get my start as a copywriter.
"I don't know if I've shared this bit of info with him before...
but I actually did more than half a million dollars in sales
for my copywriting clients over the following year."
— Brian McElroy
CopyDaddy.com
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"I've NEVER Had One Piece Of Bad Advice
From Him...Ever!"
 "John Ritskowitz is a
copywriter...marketer...and...
"He knows HOW to develop products that are instant hits before they
are even available for sale.
"Take a look at the names of people who endorse him. I endorse him.
"In fact...
"I've NEVER had one piece of bad advice from him...ever."
— Jason Anderson
TheHowToProject.com
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Introducing...
In this massive 15+ hour package of video, audio, and more, I've asked a number of my panel experts to contribute their own strategies
and tactics into the mix. No one person knows every killer website and resource out there to help with market research, copywriting, crafting a killer
offer, and everything in between.
But together these experts have more than a century of frontline marketing experience between them.
What If You Could Tap Their Minds And
Force Them To Give You Their Best Stuff?
What's worked for them and what hasn't (saving you tons of time, money, and frustration). Their best methods, their secret profit centers, their
insider tips and techniques. A complete blueprint that ensures you never have to worry about failing in any marketing campaign again!
Just how much would that be worth to your business? To your lifestyle?
Let's talk about the first part of this package—niche markets—and show you what these experts will be revealing.
Plus, a little bit about the experts themselves.
In Foolproof Markets you'll discover...
- How to develop an idea for a killer product and make sure it'll sell!
- 8 foolproof ways to brainstorm niche markets. Once you have them in your sights, it's easy to
research them to determine if they'll be profitable—but it's coming up with those niches to start with that can be challenging!
- The top 19 websites to research niche markets (And how to get them to show you whether or not people spend money or
are just freebie seekers and tire-kickers!)
- What question you must ask when you want to know if people are passionate about your niche
- FREE keyword research tools: Some of them blow away the paid services!
- A foolproof way to determine if your potential competitors are making money or losing it hand over fist!
- How to test your potential profits—BEFORE your product is even created!
- How to zero in on the perfect sub-niches
- A super-fast way to instantly check the profitability of a niche
- A sneaky (but perfectly legal) way to spy on your competitors—Learn what they're paying for pay-per-click ads (and what you'll need to pay to stay
a step ahead of them!)
- The "Magic Window" you must aim for when pricing your pay-per-click ads to get maximum success
- How to easily tell if a niche market is too small—or too big!
- A little-known website where people are TELLING YOU exactly what they want, their dreams, their goals, and aspirations!
But there's more. MUCH more...
You see, I haven't even gotten to our guest experts yet. Here are some of the guest experts that'll show you how to find hot foolproof markets
that actually spend money.
Grab Foolproof Profits Now!
 Gina Gaudio-Graves
Prior to a disabling car accident, Gina had an extremely busy legal career as a litigator. But when the accident left her unable to get out of a
hospital bed and wheelchair for almost 10 years, Gina turned to the internet as a way to spend her time and afford her medical bills.
That was in 1996 and Gina's been full time online ever since.
Most marketers online know Gina as "The JV Queen" because of her many years of organizing some of the biggest product launches on the internet.
It was through the experience of working with well-known experts such as Shawn Casey, Willie Crawford, Henry Gold, David Garfinkel, and many more,
that she gained the knowledge and insight into what drives sales and profits on the internet in this day and age.
Today, as the Founder & Dean of TheIMuniversity.com and creator of 30DayIMChallenge.com, Gina is a coach and mentor to entrepreneurs
looking to build a business using the power of the internet. Whether the Internet is the business owner's only presence or their secondary
presence, Gina's information products and coaching programs can show them how to get bigger results, faster.
In Foolproof Markets, Gina's going to reveal her own tactics and strategies on choosing your target market, with even more websites to conduct
niche research. She's also going to elaborate on gathering intel from potential competitors, and much more!
Believe me when I tell you that Gina always manages to find these cool sites that do all the work for you that I've never heard of!
And best of all, she's not going to hold anything back, which is just the way I like it.
 Anthony Blake
Tony Blake is considered by many of his clients to be a marketing mindreader and entrepreneurial genius,
having created and implemented mastermind strategies for more than 780 businesses in over 83 industries.
Known to many as the Marketing Mindreader and the "Angry Marketer", Tony also hosts one of the longest running online marketing and
entrepreneurial forums in existence, ABlakeForum.com
Tony's also the "go to" guy for practical strategies and proven marketing methodologies, having created many of his own successful information products
and services in a variety of niches.
In this video, Tony shows you exactly what he did (and still does) to stay on top of his niches and bring in money on demand.
Not only is Tony going to reveal how he finds profitable niches to market in, he's going to show you how to tap the customer lifetime
value for obscene profits! (Including a cool tool Tony's going to reveal that calculates your
customer's lifetime value for you)
And that's just for starters. That's Tony's "warm-up" act. (Once he gets going, he's an endless fountain of useful
knowledge)
Next, we get into developing a killer offer. The right offer is crucial to your success. Give too little, and your prospects will leave as fast as they
can. Generally the more you can give them, the better, but there's a catch: you don't want to pile everything under the sun in there!
No, there's much more to it than simply adding more.
See, there's an art to putting together a persuasive offer that sells. Get it wrong, and you can do as poorly (if not worse) than having a weak offer!
In Foolproof Offers, Million Dollar Mike Morgan reveals his offer-building strategies that practically guarantees your prospects will do
just about anything to get what you're selling to them.
 "Million Dollar" Mike Morgan
They call him that because he’s generated more than $200,000,000 in online sales with no signs of stopping!
Mike started the first online investment bond service in 1996. He’s been interviewed by Fortune Magazine, Dow Jones News, and BusinessWeek.
The top online marketers know about the millions his clients bring in from the ads he writes.
Sterling Valentine hired Mike to write his now famous salesletter for JV Formula Launch, and in 2 days the conversion rate skyrocketed 656%!
His salesletter was directly responsible for an incredible $1,500,000.00 in sales in a mere 48 hours for one of Ewen Chia's big launches.
And now he's going to teach YOU some of his secret weapons in his arsenal. This isn't the same regurgitated stuff you hear everywhere else.
Mike is one of the few people in the world who's uniquely qualified to teach the topic he's going to cover.
Mike's going to give you the keys to the kingdom in this one....
How to create a sense of urgency with your offer Why you should design your offer first—before you write the salesletter, and in many cases before you even
create the product! How to remove all risk with the perfect "can't lose" guarantee How to cater to your prospect's perception of value The number one reason most offers fall flat and fail—and how you can ensure yours isn't one of them! Why MORE bonuses often lead to LESS sales (and the types of bonuses you should add for maximum success) WHEN you should present your offer in your salesletter. Do it too early and you scare them away and sound too desperate.
Do it too late and you send them away bored without ordering. The optimum moment to reveal your price (It may surprise you!) Plus a whole lot more!
Get Your Copy Today!
Now once you've put together one heck of a killer offer, the next step is to test that offer, especially the price. Because you want to find what I call the "sweet spot" in pricing.
Make the price too high, and you'll sell less of them, but make more in each sale. Make the price too low, and you'll sell a bunch more, but at a lower cost.
What you need is that magic window where the price yields you the biggest overall profit.
And in a special webinar I gave to my coaching group, I not only showed how to determine exactly that, I also gave a complete overview of testing
everything (and included some free testing software on top of it all). I'm going to include that session in Foolproof Offers.
Strap on your safety gear and get ready to learn:
My secret stash of places to do a low-cost or no-cost market test How to test with some split testing software I'll give you (and others you can use) A fail-safe way to get advance testimonials and seed your pre-launch The difference between split (A/B) and multivariate testing, which one you should use, and why The right way to calculate your website's visitor value—so you know how much you can spend to the penny to get
visitors to your website and still make a profit! Why focus groups suck—and why you should NEVER use them! What it all means—and what to tweak for maximum return on investment And much more!
Now we're getting somewhere! But the formula wouldn't be complete without the final piece of the puzzle.
And that's the sales copy. In Foolproof Copy, I've got 4+ hours of video lined up and ready to go—to show YOU the ropes to
compelling copy that sells! I mean let's face it... even if you get your market and offer right, a limp salesletter isn't going to help you in the
profit department.
You want a salesletter that pulls your prospect in by the eyeballs and forces them to order. Contrary to popular belief, we don't really care
if they read the entire salesletter or not—we just want them to buy, right?
Well, that's only the start of what we're going to cover here...
The 5 fundamentals of writing a salesletter that sells 6 proven salesletter formulas you can use immediately to jumpstart your sales (And a "sub-formula" that million dollar
marketers John Carlton and Frank Kern swear by!) Advice many copywriters give that is flat-out wrong! 9 killer components you'll see in every successful salesletter How to develop your own unique selling proposition that separates you from your competitors—even if you're selling
the exact same thing! 7 foolproof P.S. formulas that bring the fence-sitters over to your side The best tweak you can make to your salesletter right now that takes mere minutes to do, but can boost your sales
by 312% or more! How to make sure your salesletter has enough proof (and some simple, but often neglected, ways to add more proof) Where to find an endless supply of super-successful headlines you can swipe for your own salesletter! How to make your discounts believable—and how to lower your price WITHOUT offering a discount! The right way to present a call to action that puts them in a heat of passion they can't ignore! How scarcity selling can actually hurt your sales if not done correctly The psychology behind value-building that you can easily tap to overdeliver in your prospect's mind every time! The 3 types of guarantees that'll put your prospect at ease and convince them that you're taking all the risk—and the right
way to phrase them! The correct order to present your guarantee, price, bonuses, and value-building to gain a 64% boost in conversions! How adding additional bonuses can actually reduce response! 6 time-tested methods to close your salesletter for maximum conversions Where to find controls—those best-performing salesletters earning millions of dollars—you can ethically swipe and
adapt for your own product or service And much much more! (That's not even getting into some of the more advanced topics I cover)
Whether you're a veteran copywriter or a raw rookie, Foolproof Copy will help you boost your conversions and turn your salesletters into a
money-minting persuasion factory.
I start with some simple tweaks you can make in minutes to boost your sales, in some cases by 312% or more instantly. These aren't changes that
require any copywriting knowledge. They're easy as can be to do. You just need to know WHAT to do. In these videos, I show you, step-by-step.
Boost Your Sales Today!
I've also got a special guest expert who's giving you one of his best podcasts that he made specifically for me and my coaching students.
 John "Angel" Angelache
A direct response copywriter and marketing strategist, John's worked with some of the biggest names in direct
marketing, including the late great Gary Halbert, David Garfinkel, Joe Vitale, Michel Fortin, Yanik Silver, and Peter Stone, among others.
John has created and strategized several multi-million dollar campaigns. One pulled in $25,000,000... and another nearly $14,000,000
in gross sales!
In this MP3 podcast, John's going to show you how to come up with the big idea—the hook or central selling theme—for your salesletter.
Take a look at one of the most bizarre headlines ever written—by legendary copywriter John Carlton, no less—and you'll instantly
see the hook that he uses:
Amazing Secret Discovered By
One-Legged Golfer Adds 50 Yards
To Your Drives, Eliminates Hooks
and Slices... And Can Slash Up To
10 Strokes From Your Game
Almost Overnight!
John Carlton has actually told the story behind that headline, and the theme of that salesletter. His client at the time really did play behind
a group with a one-legged golfer, and John's client was blown away by how well the golfer was driving off the tee. When he told John that story, John
instantly found the hook he was looking for.
Now we all don't have one-legged golfers to write about, but finding that big idea can often prove elusive. In this special podcast,
John Anghelache reveals some of the techniques he's used successfully to flush out the hook.
Now I mentioned earlier that a lot of this material comes directly from presentations I've given to my coaching group. Here's what a couple of them
had to say about it:
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"Solid Results For Me..."
"Hey John,
"Step 1. Step 2. Step 3. Some marketers talk about systems that easy, but yours actually
delivered John. Actually, yours almost delivered too much.
"I was floored with how much I got from your course.
You really exceeded my expectations, especially with all that bonus material! You care for your customers in a way
that I have honestly never seen before.
"And it's yielded solid results for me... my business is moving steadily
forward thanks to your mentorship.
"Again John, great job. I'm glad to call you my mentor, and my friend."
— Adam Springs
Toronto, ON
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"Some Of The Best-Known Names In The Business!"
"Man, what a load of material!
I counted around a hundred zipped files
(over 2 Gigabytes worth) of videos, audios, workbooks, and transcripts
on just about every aspect of marketing you can think of - all done with
some of the best-known names in the business. Without even having time
to have listened to half of them, I can see that the material will be
worth many times what I paid for it. I hate the word "over-delivered"
because it's become such a cliche, but there's no other word to describe
what you've put out here.
"I did get a chance to listen to the audios from Tony Blake
(statistical analysis), Mike Morgan (crafting an offer), John Anghelache
(finding the big idea), and Gina Gaudio-Graves (for both the Niche
Workshop and Blogging Workshop) and thought they all did a great job on
each of their particular topics.
"You were an excellent host for each session. You drew out the best
from each of your guests, added more value to what they brought forth,
yet stayed out of their way when they were in the groove. You're a good
interviewer."
— Barry Anderson
Pittsburgh, PA
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So let's recap on everything you're going to get in Foolproof Profits.
You get the entire Foolproof Markets series, including video sessions from me, Tony Blake, and Gina Gaudio-Graves. In it, we show you our own
unique ways to uncovering red hot markets filled with people who are ready and eager to spend their money on YOUR products!
That's over 7 hours of top marketing strategies that you can plug into your business and see an instant boost in your profits!
All 3 of us—Tony, Gina, and me—charge hundreds of dollars at a minimum just to consult with us on the phone. This is your chance to tap our brains for
pennies on the dollar! 
You get the Foolproof Offers series, with Million Dollar Mike Morgan. In it, Mike shows you how to craft the ultimate offer
for your niche market.
Don't even think about getting on the phone with Mike unless you're willing to fork over 5 figures for him to write a salesletter for you.
But here's your chance to learn these secrets directly from Mike himself at a tiny fraction of the cost. 
You get Foolproof Copy, more than 4 hours of copywriting secrets and simple tweaks you can do to your website right now in minutes
to start boosting your profits considerably. My coaching students have paid me hundreds of dollars to gain access to these webinars.
And like Mike, I also charge 5 figures for a typical sales letter (if I even choose to do it anymore). So Foolproof Copy
is a tremendous value at the paltry investment I'm asking. 
You get John Anghelache's Finding The Big Idea podcast. In it, John shows you how
to find that hidden hook and central selling theme for your salesletter.
John explains everything in such a straightforward manner that'll have even the most copy-challenged folks cranking out
killer themes for their salesletters. Who says writing sales copy can't be fun? 
You also get the easy-to-follow Market Research Workbook and Resource Guide.
In it, you'll find many of the steps laid out for you as discussed in the webinars. Plus, you'll also get links to all the
websites referenced in the first video, as well as practical exercises you can do to uncover hot new niches to explore!
Use the Market Research Workbook and Resource Guide as a follow-along guide when you watch the Foolproof Markets
videos, or tap it as a standalone blueprint. 
AND—because the "Moving Parade" does factor into the market-offer-copy relationship—the money zone—I'll also
throw in a short "meat-filled" podcast I conducted specifically about the Moving Parade concept, and how you can take advantage of it for even greater profits.
I reveal some tactics I use, plus specific case studies to back up those tactics. This stuff works! But unfortunately only a very small
percentage of marketers use them.
Ok, So What Do I Have To Do
To Get These "Can't Fail" Strategies?
Well, first off you should know that many of these webinars and podcasts were created for my paying coaching students. They've paid a LOT more
for full access. But it's also not fair to compare this value with what they received, because they also got one-on-one coaching and other perks.
I will, however, say this: If you've ever gotten anything from me before, you know I ALWAYS overdeliver. And in this package I think I've outdone even myself!
The amount of value I've packed into this package is pretty hard to beat, if I say so myself. But I'll let you be the judge of that. I'm going
to let you try it out on your own business so you can gauge your own results. Because every business is different.
So here's the deal...
Your investment for the entire Foolproof Profits package, including everything I've described so far, is a paltry $67.00.
I know, I know! My wife says I'm a fool for letting this go for peanuts (her words). But the way I figure, I can always raise the price later on.
Right now this is your chance to get in on this very generous offer. But I also said I'd let you try it out, so here's what I'm going to do:
Grab Foolproof Profits today.
Listen to the audios, watch the videos, use the included workbook to map out new profit strategies for your
business. Try it full a full 60 days.
If you don't at least double your profits in that timeframe, I want you to demand a full refund from me.
The truth is, I've seen these strategies in action, so I don't have to worry. But I also want to remove all the risk for you.
If you don't think
Foolproof Profits is worth at least 10 times what I'm asking, just let me know. I'll refund every penny, and we'll still part as friends.
John Ritskowitz
Editor & Publisher
Foolproof Profits
But I'm far from finished...
Plenty more! When it comes to killer offers, I definitely practice what I preach.
Once you have your market, offer, and salesletter "Money Zone" in place, you're going to want to maximize the amount of profit you're gonna
make on every transaction, right?
And ideally, you'd like to do it without having to raise the price (Remember, at this point you've tested
and found that price and offer sweet spot... don't want to mess with that!)
This is where you want to put into place cross-sells, upsells, downsells, and other similar strategies.
So I'm going to make sure you also get John Hostler's complete session on maximizing your profits on every sale. Upsells, cross-sells, downsells,
John covers it all in this video webinar!
Get Your Copy Of Foolproof Profits Now!
 John Hostler
Would you hand over your sales copy to someone who can't market?
Well, you probably shouldn't — and it's just one reason that John Hostler has had incredible success online both for himself and
his clients — the two pronged marketing attack which only a select few can claim.
In addition to being a multimillion dollar producing copywriter, John is also a very accomplished marketer,
generating 6 figures each year with a wide variety of products in a variety of niches.
John brought his marketing consulting business online in 2005 and within months had become one of the go-to copywriters for
many of Internet marketing's top players.
At the same time, John was busy developing and perfecting his own sales process which he designed to maximize the profitability
of every single customer. The result of this sales process is an automated income that continues to grow each month for John,
and that has sent his income into high 6 figures.
Many of the strategies John reveals in this exclusive video webinar are his own proprietary methods you can only get here!
What Would You Pay To Learn From
The World's Greatest Copywriting Coach?
How about zilch? Nada! Nothing! Because that's who we have lined up next, included as a FREE BONUS for you!
 David Garfinkel
David Garfinkel is President of Overnight Marketing in San Francisco. The firm specializes in Results-Driven Direct Marketing for
Entrepreneurial Businesses, helping them get more sales back from the advertising they do. As a marketing consultant and master
copywriter, David has worked with businesses in 81 different industries,
He's an established teacher of business writing skills with a long list of successful clients in the corporate, entrepreneurial
and professional services arena. David's Money-Making Copywriting Course is the only such course endorsed and recommended by the
National Mail Order Association.
David is also known as the "World's Greatest Copywriting Coach, having taught many great copywriters, such as Dr. Harlan Kilstein, Million Dollar Mike Morgan,
Vin Montello, and many others who have gone on to 6 and 7-figure careers!
I interviewed David for this podcast and grilled him on the EXACT steps
he takes when writing homeruns for himself and his clients.
Everything from how he comes up with his ideas, his themes,
his headlines, the emotions he chooses to tap, how he
writes and edits, the right mindset, and everything else
that comes into play.
What surprised me the most (and it shouldn't have) was how many answers David gave that went back to the prospect. Makes sense, though.
Everything begins and ends with your prospect, your market.
Now David charges a whopping $25,000.00 a year for mentoring, but in this MP3 podcast, he'll give you some of his best secrets as a very special free bonus!
These bonuses are your to keep when you order Foolproof Profits today.
But if you don't take action now, I reserve the right to replace these bonuses with something else or remove them altogether.
Get Everything Now While You Still Can!
You've Got To Be Serious About Your Business
For This To Make Sense!
On this website I've shown you the ONLY foolproof way to massive profits. Sorry, but I didn't make the rules. Until human psychology changes,
this is the only sure-shot way.
I've shown you how the market is THE biggest factor in determining the success of your marketing campaign,
bar none. If you've got access to a market that spends money, it's simply a matter of finding out what they want and giving it to them. I've demonstrated the power of a killer offer, and how it trumps the most persuasive salesletters out there.
Let's face it. If they don't want what you have to offer, no amount of fancy salesmanship is gonna change that! I've showed how once you have the market and offer locked up, your sales copy is going to make the difference between
a lukewarm response and a winner. Remember, those fence-sitters need convincing, too! I've even showed you how all 3 of these factors work together to create the "Money Zone." And with Foolproof Profits,
my guest experts and I show you how to maximize this profit zone for success.
PLUS, I've offered extra goodies on a silver platter: John Hostler on getting the most profits from every transaction—with the same customers you already have!
And David Garfinkel revealing his own secrets about what the prospect REALLY wants, and how you can clean up by giving it to them. That's 90% of the
battle right there!
Now it's up to you.
Please: If you care about your business—and the welfare of you and your family in this historically bad economy—you owe it to yourself
to at least give these remarkable strategies a try. After all, with my 60-day guarantee, you've got nothing to lose. Why not get started today?
It'll be the best thing you've done for your business and your lifestyle.
Yours for Foolproof Profits,
John "Ritz" Ritskowitz
P.S. Don't forget that I reserve the right to raise the price at any time. As Tony Blake told you in his video above, I practice what I teach, and I'll be conducting market tests
to find that price "sweet spot". I urge you to act today to lock in this low price while you still can.
P.P.S. Until human psychology changes, this is the ONLY foolproof formula for sure-shot success in
selling any product or service. Doesn't it make sense for your business to have the upper hand when it comes to generating the
huge profit windfalls?
P.P.S. Remember, I'm assuming all the risk here. You have a full 60 days to try out these strategies at your
leisure. If they don't double your profits at a minimum, I want you to tell me so I can give you a full refund, along with my "thanks"
for giving these methods a try. You can't lose!
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"I'm known as one of the pickiest copywriters alive. I'm very selective when choosing my clients who can afford my outrageous fees. By the same token, I'm just as selective when choosing my team of copywriters who work with me, so I can continue to provide the same value my clients expect of me.
"I've 'grown up' in the copywriting business with John. He's a hot writer who can funnel cash from even 'tough customers.'
"As a direct response marketer and copywriter, John gets it.
"I DREAM about having John Ritskowitz write every word of sales copy that markets everything I do.
"I was struggling trying to say the right things in the right way to sell a new book concept that blends a traditional book with podcasting.
"John definitely gets it! He knows how to sell in print, and from a marketer's point of that's all that counts.
"Having learned from your course is the best investment I have ever made.
You saved 50% of my working time, because I write my sales copy faster
and easier.
